Sueña en Grande

To launch the new L’Oréal ELVIVE Dream Lengths, we decided to speak to a target different from the one we’re used to, Gen Z.

Everyone has dreams, especially the Gen Zers. Even though we live in a world where everything is burning (literally), they still have hopes for the future and dreams that they deem worth fighting for.

We also gave away a $13k university scholarship prize to make someone’s dream come true.