Sounds from Home

Two notes. That’s all it took to place Puerto Rico’s national beer among the ranks of beer giants in the U.S. market.

To launch Medalla Light in U.S. markets, home to more than 5.6 million boricuas, we created motion sensored POP devices to reproduce the unequivocal singing of the Coquí.

This activation warmed the hearts of thousands of Puerto Ricans and guided them to discover the product displays of our national beer, now available so far from home.

With just two notes, we proved the power of a sound rooted in the hearts of every Puerto Rican.

AWARDS

- Direct Lions Shortlist / Cannes Lions 2021 -

- Gran Cúspide & Gold / Outdoor Promo & Activation. Festival Cúspide 2021 -

- Gold / Innovative Connection & Strategy Effectiveness. Festival Cúspide 2021 -

- Gold / Outdoor Non-Traditional Format. Festival Cúspide 2021 -

- Gold / Outdoor Launch of Product. Festival Cúspide 2021 -

- Gold & Bronze / Use of Media. Festival Cúspide 2021 -

- Silver / Other Markets Strategy Effectiveness. Festival Cúspide 2021 -

- Silver / Low Cost Production. FIAP 2021 -

- Bronze / Innovative Activation. FIAP 2021 -

- Bronze / Innovative Outdoor & Ambient Activation. FIAP 2021 -

- Bronze / Best Use of Local Culture. FIAP 2021 -

- El Ojo Local / El Ojo de Iberoamérica 2021 -

- Bronze / PR: Actualidad y Contexto. El Ojo de Iberoamérica 2021 -

- Gold / New Product or Service Introduction. Effie 2022 -

- Silver / Multicultural Products. Effie 2022 -

- Global Grand Effie / Commerce & Shopper. Effie Global Best of Best 2023 -

TEAM: Enrique Renta, Mauricio Cortés, Daphene Vélez, Lorena Berges, Ángel Rivera, Pedro León, Yarimar Delíz, Vivian Velázquez, Jorge Bracero, Andrés López, Luis Chamorro and José Méndez.