El Lado Offline

Brands always ask influencers to post about them, but Del Oeste is not like any other brand.

We challenged six influencers to disconnect from their phones for 72 hours to connect with Puerto Rico’s west side.

We took their phones and took them on a road trip. Focusing their attention on experiencing the west, not posting.

Without asking influencers to post about it, we showed everyone that only one beer has the west side spirit.